Readings 5

Why Can't Designers Think

Michael Bierut

-take part in fields of interest that their clients are involved in

-Designers get to have conversation, about Real estate, Science or whatever their clients are involved in

-there are several design schools popping up around, young people have decided that they could to be successful in design.

-There are two different types of schools, process schools and portfolio schools.

-portfolio schools focus on creating a portfolio right when the student is done school and is ready for a job.

-process schools focus on exercises that build the designers skills.

-Proffs from these portfolio schools are working in the field and find that small excersises do not relate to real life experience.

I agree with this article, however both types of schools, come with setbacks. Without learning the basics, the easy escersises, students do not have a strong foundation for design. Students however in process schools, end up with no portfolio. This means the student needs to take the time and build their own. This could result in not getting a job right out of school.

I come to bury Graphic Design

Kenneth Fitzgerald

-We should be resigned to never achieving full regard for expert design production, The reason is that as the non-designer public become converts to design’s message, the conversion is total.

-The design connoisseur will become a designer—and by all measures, a good one, too. The situation is analogous to why it’s impossible to surpass the speed of light. The additional energy that is input to increase acceleration is progressively converted to mass.

-We seek a society where everyone is making art, being creative.

-If everyone is an artist or designer, than no one is as well.

-Interest in “undesigned” design has also increased recently. This approach isn’t anti-design, as it doesn’t mock the field’s concerns. It is puritan, invoking what is thought of as an essential form purged of visual rhetoric and subjectivity.

-The movie did not work.