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The main goal of this paper is to identify critical factors that are closely related to the aesthetic fidelity of web pages, which is defined as the degree to which users feel the target impressions intended by designers. In order to achieve our goal, we have conducted three consecutive studies: an exploratory study with web users, a longitudinal experiment with professional web designers, and finally an online survey with web users. The results from the three studies indicated that the variability of user perception and appropriateness of visual elements were closely related to the aesthetic fidelity of web pages, whereas reliability of aesthetic dimensions was not. This paper ends with the limitations and implications of the study results.

Article Outline

1. Introduction
2. Theory

2.1. Aesthetic fidelity and secondary emotion
2.2. Reliability of aesthetic dimensions
2.3. Variability of user perception
2.4. Appropriateness of visual elements

3. Preliminary study

3.1. Experimental materials
3.2. Survey procedure
3.3. Analysis and results

4. Longitudinal experiment

4.1. Experimental design and procedure
4.2. Data analysis

5. Online survey

5.1. Survey methods and procedure
5.2. Survey data
5.3. Aesthetic fidelity of the web pages

6. Test results of the three hypotheses

6.1. Reliability of aesthetic dimensions
6.2. Variability of user perception
6.3. Appropriateness of graphical elements

7. Conclusion and discussion
Acknowledgements
References


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Expressing emotion in electronic mail
Author(s):
Kevin Curran, Michelle Casey
Journal:
Kybernetes
Year:
2006
Volume:
35
Issue:
5
Page:
616 - 631
ISSN:
0368-492X
10.1108/03684920610662368
Publisher:
Emerald Group Publishing Limited