Sunday, January 31, 2010

First Group Meeting Jan 21, 2010

How to rebrand an existing community?

What are the pros and cons of rebranding a neighborhood?

-Reference older neighborhoods, focus on one neighborhood.
-Liberty Village
-Research on past neighborhoods, look at how to

Why are some areas better than others, why can you cross a street and find a pocket of crappy neighborhood.

How effective is the rebranding of neighborhoods and how does it effect the residents already living there.

Research Portion:

History of Rebranding neighborhoods in Toronto, have they been successful.
-Case studies of successes and failed compare and contrast.

-Look into rebranding of liberty village.

-Original history of liberty village.

-General process of rebranding.

-steps taken to reconstruct and what it looks like today.
-Who Toronto Hires to rebranding?
-Do they do the research?
-What area do they choose to get rebranded
-How do peoples ideas change after the rebranding.


http://www.thestar.com/News/GTA/article/689148
http://www.cp24.com/servlet/an/local/CTVNews/20090901/090901_dangerous_neighbourhoods/20090901/?hub=CP24Home
http://www.toronto.ca/revitalization/regent_park/pdf/regentpark_sdp-part2_sept_16.pdf

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